SFM Football is accredited to cover the 2026 World Cup. Help us be on site to follow the Swiss national team and bring you inside the competition.

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What is the project «With the Nati at the 2026 World Cup» ?

SFM Football aims to cover the 2026 World Cup as close to the action as possible by following the Swiss national team and producing immersive content directly from the host locations.

Thanks to an official accreditation, we will have access to media areas and be able to create photos, videos and exclusive content on site.

Our ambition is to make the competition come alive in a different way, offering an authentic, independent perspective close to the people and moments that shape the game.

This project goes beyond the World Cup itself.

It is part of a broader vision to develop SFM Football in the long term and represents an important step in the growth of the media.

Through this experience, we aim to improve the quality and consistency of our content, provide even more immersive football coverage, grow our community and establish SFM Football as a recognised media platform.

  • Manuel Akanji et Breel Embolo | Photo: SFM Football/Lenny Rapin
    Manuel Akanji et Breel Embolo | Photo: SFM Football/Lenny Rapin
  • Gregor Kobel | Photo: SFM Football/Lenny Rapin
    Gregor Kobel | Photo: SFM Football/Lenny Rapin
  • Granit Xhaka | Photo: SFM Football/Lenny Rapin
    Granit Xhaka | Photo: SFM Football/Lenny Rapin
  • Dan Ndoye | Photo: SFM Football/Lenny Rapin
    Dan Ndoye | Photo: SFM Football/Lenny Rapin
  • Ricardo Rodriguez, Ruben Vargas et Dan Ndoye | Photo: SFM Football/Lenny Rapin
    Ricardo Rodriguez, Ruben Vargas et Dan Ndoye | Photo: SFM Football/Lenny Rapin
  • Fabian Rieder | Photo: SFM Football/Lenny Rapin
    Fabian Rieder | Photo: SFM Football/Lenny Rapin

A unique immersion at the heart of the World Cup

This project is unique because it combines official World Cup accreditation with an independent, close-to-the-action approach.

Unlike traditional media, SFM Football offers a more authentic perspective, focusing on emotions, behind-the-scenes moments and the real experiences of fans and players.

Our goal is not only to report the news, but to make the competition come alive in a different, more accessible way.

This project should be realised because it represents a rare opportunity to follow the Swiss national team at a global tournament while developing an independent media platform dedicated to Swiss football.

  • Dan Ndoye | Photo: SFM Football/Lenny Rapin
    Dan Ndoye | Photo: SFM Football/Lenny Rapin
  • Murat Yakin | Photo: SFM Football/Lenny Rapin
    Murat Yakin | Photo: SFM Football/Lenny Rapin
  • Alvyn Sanches | Photo: SFM Football/Lenny Rapin
    Alvyn Sanches | Photo: SFM Football/Lenny Rapin
  • Johan Manzambi | Photo: SFM Football/Lenny Rapin
    Johan Manzambi | Photo: SFM Football/Lenny Rapin
  • Ruben Vargas | Photo: SFM Football/Lenny Rapin
    Ruben Vargas | Photo: SFM Football/Lenny Rapin
  • Joël Monteiro | Photo: SFM Football/Lenny Rapin
    Joël Monteiro | Photo: SFM Football/Lenny Rapin

What will your support be used for ?

Your support will make it possible for SFM Football to be present at the 2026 World Cup and to continue developing the project in the long term.

The funds raised will be used in two main areas. First, the on-site coverage, including flights to North America, travel between host cities, accommodation and living expenses. Second, the development of SFM Football through improved professional tools, enhanced content production and website development, as well as an overall increase in content quality.

In return for your support, several exclusive rewards will be offered, including high-resolution photos and posters from the World Cup, exclusive giveaways with the chance to win Swiss national team jerseys and official balls, signed Nati jerseys, and World Cup fan kits including t-shirts, caps, bottles, scarves, posters, mascots and other goodies.

  • Breel Embolo | Photo: SFM Football/Lenny Rapin
    Breel Embolo | Photo: SFM Football/Lenny Rapin
  • Joël Monteiro | Photo: SFM Football/Lenny Rapin
    Joël Monteiro | Photo: SFM Football/Lenny Rapin
  • Remo Freuler | Photo: SFM Football/Lenny Rapin
    Remo Freuler | Photo: SFM Football/Lenny Rapin
  • Alvyn Sanches, Denis Zakaria et Joël Monteiro | Photo: SFM Football/Lenny Rapin
    Alvyn Sanches, Denis Zakaria et Joël Monteiro | Photo: SFM Football/Lenny Rapin
  • Johan Manzambi | Photo: SFM Football/Lenny Rapin
    Johan Manzambi | Photo: SFM Football/Lenny Rapin
  • Dan Ndoye | Photo: SFM Football/Lenny Rapin
    Dan Ndoye | Photo: SFM Football/Lenny Rapin