Swiss footwear brand

Swiss footwear brand

I have moved to Switzerland 4 years ago and this is now my home. After having worked for over 8 years in the footwear industry, I have recently decided to start a luxury shoe brand based in Zurich - CHVS* - minimal conscious footwear made to last and be comfortable while staying chic all day long!

Embracing the Swiss ’effortless chic style’ and the Italian renowned craftsmanship, my goal is to grow a brand that stands for high quality and a conscious way of enjoying fashion - where styles are timeless and not only a trend:

«Focusing on timeless design and exceptional quality, we use the finest Italian leathers and expert craftsmanship to evoke refined sophistication. CHVS* shoes exude effortless coolness, empowering women to feel beautiful and confident with unparalleled comfort».

Timeless designs made to last both physically and aesthetically!

Standing against the fast fashion cycles, we believe in a conscious way to grow the Swiss fashion industry - embracing high quality craft, good design and locally sourced materials and suppliers. Our goal is also to keep the limited production model, avoiding unnecessary waste.

ABOUT THE PRODUCTION: Handcrafted in Italy by skilled artisans, the shoes reflect centuries-old Italian techniques and traditions. Each pair receives meticulous care and attention at every stage of production. Committed to both artistry and sustainability, the products capture the essence of a conscious wardrobe. Materials are sourced from local suppliers, ensuring each creation embodies the brand’s ethos.

To make this dream becomes true…

I have been working on this project since last December and have used my own savings to develop the first samples for the collection and the initial business structure. Now it’s crucial to invest on digital marketing and also to start the development of the new season in order to grow the brand awareness national and internationally.