The brand:
Symbiot is an upcoming clothing line that doesn’t sell clothes, it instead sells patches of the logo that you can then paste to anything to create a symbiote!
The brand’s philosophy stands in one word: symbiosis, and this is a concept we found in fashion. A brand is defined primarly by its logo, but the logo is nothing, fashion-wise, without the thing its pasted, printed or embroided on. That is a fact that we chose to embrace, by only selling the brand’s logo, so that this symbiosis between the brand and the medium is not only in our hands, but also in yours!
Now seems like the perfect time, for us, to launch Symbiot and offer you opportunities to create your clothes as you want them, and when you want them!
The Identity:
Symbiot’s identity is based on its corporate typeface, which was designed in 2013, and nominated for the Swiss Design Awards 2014.
The font embraces the idea of symbiosis: combining two elements to create a new one; and in the world of type design, we found the perfect illustration of this concept: ligatures.
The letters have hence been designed as modular artifacts made for the purpose of being bound with each other; they were drawn to work as ligatures. The alpha version of the font contains 57 ligatures, and has led to a lot of experimentations in this field. It is also a piece of work that will evolve without ever «ending»; as the brand will evolve, the typeface will blossom and give birth to new ligatures, new glyphs, to a whole new script system. This font will be used to create new patches, and to create all the brand’s visual communication.
The medium we chose, patches, gives us the second road to the brand’s development. As the brand will live on, we will be experimenting with patches, with every material we can use to that end, while also exploring other symbiotic mediums, such as pins, velcro, heat transfer…
What the brand needs:
Symbiotes! You! The brand is meant to live in symbiosis, so it can’t survive alone, to live, it needs your help and your creativity! Without you, the brand would not exist, as it would only be a logo, it is your decision to paste a Symbiot patch, on this exact piece of clothes, at this precise spot, that will give birth to actual Symbiot clothes.Symbiotes! You! The brand is meant to live in symbiosis, so it can’t survive alone, to live, it needs your help and your creativity! Without you, the brand would not exist, as it would only be a logo, it is your decision to paste a Symbiot patch, on this exact piece of clothes, at this precise spot, that will give birth to actual Symbiot clothes.