Tagtraum - We Make It Happen

Black is cool. But now it’s time to break free!

Black was our signature look – clean, timeless, fair.

But daydreams are colourful. 🌈

That’s why we’re ready to bring colour into play – bold, honest, and without chasing trends.

Our streetstyle basics remain timeless, sustainable and fairly made in Europe – mostly from GOTS-certified organic cotton, partly from recycled materials.

How it all started: The idea for Tagtraum was born in summer 2023 on a camper trip across Europe.

Our clothes kept falling onto the wet floor – annoying, but inspiring! That’s how our USP was born: the «Make-it-happen» loop and the Tagtraum carabiner, so you can hang your clothes and accessories anywhere – in the shower, in the van or on your backpack while hiking.

Since our founding in December 2023, we’ve stood for Swiss design with purpose – fair, functional streetstyle basics for people who feel at home outdoors, live consciously and take responsibility.

Our range includes organic cotton t-shirts, shorts, socks, beanies, water bottles made of recycled aluminium, bags and pouches – all designed in Switzerland and fairly produced in Europe.

Available at tagtraumclothing.ch, in our Tagtraum Garagen Shop & Secondhand in Mitlödi (GL), at the Claro Fair Trade Shop in Glarus (and soon across Eastern Switzerland), and online at nuvonda.ch.

Together, we’re taking the next step – against fast fashion, towards fashion with purpose.

Because we believe that only fair and slow fashion can create real change.

Help us bring colour into the world – with clothing that lasts and carries meaning.

🌿 Together, WE MAKE IT HAPPEN.

Why Tagtraum Clothing?

Because with your support, you’re making more than fashion possible.

You’re helping us strengthen fair production in Europe, promote conscious consumption and prove that style and responsibility can go hand in hand.

At Tagtraum, every product stands for values:

• Fair working conditions throughout the entire supply chain

• Sustainable materials (mainly organic cotton)

• Honest, functional design – no greenwashing

We work with small, responsible partners in Portugal, Poland, Italy and Switzerland, all certified for fair labour and environmental standards.

We focus on natural materials and short transport routes to protect resources and reduce emissions.

Behind Tagtraum are Mirja, Jan and Eddy – three ’92 kids with heart, vision and drive:

Mirja, the creative soul, mum and communication pro. Responsible for administration, partner relations, social media and the website. Before founding Tagtraum: 11 years as a physiotherapy assistant, 7 years teaching dance, environmental science studies at the University of Zurich, and a diploma in Social Media Management (WISS).

Jan, strategist, entrepreneur and nature lover. In charge of sales, the Tagtraum Garagen Shop and logistics. Before Tagtraum: apprenticeship as a polymechanic and 6 years in sales.

Eddy, our photographer and videographer from Murg, runs the Tagtraum Studio, producing professional photo and video content for Tagtraum and other SMEs. He also oversees design and technical details of our products. Before Tagtraum: apprenticeship as a polymechanic, Digital Filmmaking studies (SAE Zurich), and active as a photographer and videographer since 2018.

Together, we stand for Swiss design with soul – from the Glarnerland (and just beyond ), with passion and authenticity.

Claudia from Claro Glarus says it best in our video: «We work hand in hand and support each other.»

💛 Help us grow together – hand in hand, towards a fair and sustainable future.

---

✨ The Tagtraum Feeling ✨

Tagtraum is more than fashion.

It’s a feeling of freedom – days by the lake, hikes in the mountains, coffee in the camper and honest talks by the fire.

Our clothes are your companion: simple, comfortable and functional. With the carabiner and Make-it-happen loop, ready for every adventure.

We want to inspire people not just to dream, but to live their dreams – while respecting the nature that makes it all possible.

Be Wild. Keep Growing. #MakeItHappen 🌿

Why we need you

Your support directly helps us expand our collection.

We want to create new colours and styles using fair, sustainable materials. Everything else stays the same: Swiss design – durable, authentic, sustainable and ethically made in Europe.

But fair production in Europe comes at a cost:

With CHF 40,000, we reach our first goal and can bring our first new products to life (mainly new colours).

With CHF 80,000, we’ll expand our range and develop new, stylish and sustainable basics.

Every contribution counts – big or small. Because every bit of support means more fairness, more responsibility, more freedom for dreams… and more environmental protection. 🌿

For us, sustainability doesn’t stop at new products: 1 CHF per sold item goes directly to environmental projects. Until the end of 2025, donations go to the Swiss Bee Foundation 🐝, and from 2026, our Instagram community will choose the next cause to support.

Circularity also plays a big role for us.

We know true circular fashion is a journey – but we’re doing our best to keep clothing in the loop as long as possible.

That’s why we created the Tagtraum Garagen Shop & Secondhand – our small, charming boutique-style store where you’ll find our products and a handpicked selection of secondhand treasures: clothes, accessories, jewellery and more.

This way, fashion stays in motion, stories continue, and the dream of a more sustainable fashion world becomes a little more real. 💛

Our goal? To become bolder, louder and more visible – while staying true to our values. In the long run, we want to create a space where fair fashion, creativity and community come together. A place to be, where dreams take shape. 🌿

Why we need you? So dreams don’t stay dreams – they become reality. 🌿