unboxing cycles - the hub

WHY?

The menstrual cycle is much more than just menstruating or ovulating. It is a complex sequence of four different phases in which the body has different needs and requires attention regarding nutrition or sports activities, to name a few.

That’s why we have created the unboxing Hub idea - a digital encyclopedia designed to be the ultimate source of information on this vital topic. Find out more below.

SOCIETAL IMPORTANCE

Menstruation concerns us all. Over 50% of the world’s population menstruates, has menstruated, or will still menstruate.

However, our society still lacks an elementary open dialogue and knowledge transfer about the topic. Fostering greater understanding between bleeders and non-bleeders can promote an open dialogue between the parties and contribute to creating a safer and more inclusive environment, both personally and professionally.

THE GOAL OF THE HUB?

To make information easily accessible, break taboos and normalize menstruation.

HOW?

A bilingual digital platform that brings together all cycle-related knowledge under one roof. It offers practical tips that you can integrate into your daily life or use to support women around you.

We want to:

✔️ create a strong, engaged and vibrant community

✔️ make knowledge easily accessible

✔️ encourage exchange

✔️ create an engaging, co-created platform that makes it fun to explore the topic

And this is just the beginning. In the future, we will continue to maintain this platform and expand it into developing workshops, events, and retreats, but also extend it to other hormonal topics such as menopause, menarche, trans menstruation, and hormonal diseases.

This platform is the heart of the unboxing cycles association.

THIS IS WHERE WE NEED YOUR HELP

To create this one-of-a-kind solution, this is what we need:

We are seeking CHF 100’000, divided as follows:

• 🤖CHF 50’000: Design, programming and development – the techy part of things, the skeleton.

• 👩‍🎨CHF 25’000: Creating, collecting, and curating high-quality content, including personal stories, expert interviews, and showcasing existing offerings and brands.

• 👷‍♀️CHF 25’000: Maintenance, community engagement and ensuring the content remains current.

We have one month to achieve our goal. It’s all or nothing. Sharing is caring - every support counts and means the world to us! 🖤

We are confident that you will find something perfect for you in our goodie selection. You can also choose multiple rewards or donate an amount without receiving a reward if you prefer

TIMING

We will create, develop, and build the platform together with 12 other menstruating women from all over Switzerland over the course of 2024.

We will launch it on March 20, 2025, together with the other outputs of the association’s pilot project. Find out more on our website.

WHO’S BEHIND IT?

We are Maja Juzwiak, a photographer and entrepreneur, and Marina Hagen, a lecturer for change and certified menstrual health coach.

We are two menstruating women who are passionate about the topic. Our vision is to create a future where menstruation is normalised. We strive for a society that is more understanding and curious so that we can live in harmony with our cycles and those around us.

Want to know more about our professional background? Find us on LinkedIn 🤓

WANT TO KNOW MORE?

On Tuesday, April 2, at 5:30 pm, we will host an info session to introduce the project and a Q&A session to answer open questions. Register via the link below (under «More information», the last link from eventfrog).

WANT TO HELP IN DIFFERENT WAYS?

If you prefer to support us in other ways (e.g. sponsoring or services) reach out to us at hello@unboxingcycles.com

Every help is appreciated 🫶 Regardless of how you choose to support us; we guarantee you plenty of points in your karma account