Curls-IN. Full Swing.
Curls-IN is much more than just an ordinary curling ribbon - it is smart, innovativ, simple and sustainable. Our revolutionary product uses smart materials used by NASA in space. These materials allow for an effortless and stylish curly hairstyle that adapts to your individual lifestyle.
Curls-IN is a statement for a full swing lifestyle.
Curls-IN follows your rhythm. Independent of the power outlet. Always and everywhere with you and ready for use. With Curls-IN you style at lightning speed and gain more time for what really counts. 
Whether you're at the gym or on the dance floor, Curls-IN will keep your curls in top shape. Effortless and in the blink of an eye, the perfect complement to your dynamic lifestyle. 
Curls-IN underlines your natural beauty - effortless, elegant curls with a wow-effek 
Curls-IN combines state-of-the-art technology with a conscious approach to our environment. Innovation meets sustainability.
My project is special because ...
The complex technology behind the shape memory alloy and the textile composite completely fascinated me as a founder, so that I didn’t want to give up even in the face of great resistance. I also got to meet so many great people during my project and encountered a lot of support - I didn’t expect this extent and thank every person who made this project possible from the bottom of my heart.
I am excited to continue exploring this area of smart textiles and developing products from it that make everyday life easier.
OUR PARTNERSHIPS Our partner WITg is critical to our research efforts and technological advancements. Likewise, we are pleased to receive support from Innosuisse, which supports our efforts in research and development.
Our project aims to encourage people, regardless of their gender or background, to pursue their own business ideas and goals. As a founder with an immigrant background, equal opportunity is a particular concern for me. We firmly believe that every person should have the opportunity to recognize and live up to their own potential. Through the project, I hope to offer women and all individuals the inspiration to be successful on their own terms.
This is what I need backing for.
I invite you to be part of this exciting journey. With your support, my team and I can successfully complete the final steps of development and launch the production of Curls-IN. Every contribution, helps to reach this milestone.
Thank you very much for your support! Sandra Seb, founder of Curls-IN / Maelle AG
A THANK YOU TO JellyJelly (Video und Schnitt), Studio Voile (Grafik und Branding), Paulo Germann, Palegria (Brand Strategie), Stefan Huber, Story UP (Storytelling), WITg und Kisman AG (Forschung und Entwicklung), Zürcher Hochschule der Künste, Hegifret Kaffeefenster, Active Fitness (Locations), Innosuisse, Z-Kubator, Christoph Heidelberger, Brigitte Sommer, Pascal Dutheil de la Rochère, Harald Pier, baxit GmbH, IA Holding AG, DBLINK Holding AG, Nhi Mai, Elèna Kostner, Kisman AG, Dr. Marco Siegrist, Nina Attinger, Malin Fluri, Mischa Senn, Dalibor Seb, Dr. Joachim Strittmatter, Moni Kuhl, Torsten Bogatzky, Emil Schroefel, Martina Stattelmann, Juergen Spickers & Students, Thurgauer Technologieforum, Andreas Kaiser, P&TS SA, Marcel Kieber, Waldmeier Treuhand, Ingpuls, Swisstulle, New Textile Technologies GmbH, Digel Sticktech GmbH, Innolana AG, and others.
