This is what it's all about.
Now that the company is established and is proven, I need to spend money on marketing to scale the business. As well as this, the website needs improvement, rather than choose between updating the website or marketing, I’d like to raise money so that I am able to do both which will then accelerate the growth of the business.
My project is special because ...
It has been a labour of love, 2 years of hard work and very little outside help to keep costs low. Now I am seeing huge growth, 100% in the last 6 months. I really want to keep up this momentum and an updated website would really be the perfect complement to the marketing strategy.
This is what I need backing for.
I am raising money to update the website to be more customer friendly. Our UX research shows that some customers would appreciate an updated user experience. With a better user experience, I can accelerate the marketing and move on to the next step which is to expand across the whole of Switzerland.