l'AM – the event (october 2013)
On October 26th and 27th 2013, Villa Ambrosetti in Gentilino, abandoned for over a decade and set to be demolished, was transformed into an art exhibition space in order to give a final farewell to this unique location.
Twenty-three artists, including two Tibetan monks who created a mandala that was swept away in ceremony on the last day, worked non-stop for two days, immersed in their interpretation of «memory». Wielding their creative spirit, the artists transformed the old villa into a true laboratory for art where their work manifested as a tribute to a place that was about to disappear.
Over 2,000 people visited the exhibition and had the opportunity to take part in five musical performances. Performing those nights were Rhò, Kadebostany, Franco & Gianluca Ambrosetti Quartet, and DJ Enrico Donner. Visitors had the chance to visit the first Artistic Book Art Fair in Lugano, and savor a menu prepared by Chef Silvio Salmoiraghi. The event was made possible thanks to the efforts of over 30 volunteers and the contributions by sponsors and the technical support team.
Kadebostany 
our living room 
Seacreative 
108 
Orticanoodles 
Dem 
l'AM book art fair 
Kadebostany
l'AM – the catalog (october 2014)
The time has now come to gather all these memories. We want to print 350 copies of a catalogue in an A5 format and presented in a box. Included in the package will be A3 and A2 posters, a 32-page book on the history of Villa Ambrosetti with special content including testimonies from former tenants. Additionally, the box will contain parts of the artwork produced during the event and a little surprise.
To make this collection of memories possible in the form of a catalogue of l’AM – l’Arte della Memoria – we need CHF 10’000, and we are asking everyone who took part at the event, every friends and supporters to help us realizing this last piece together.
Artists:
- 108
- Antimo B.
- Thomas Berra
- Luigi Boccadamo
- Bros
- Demian Conrad
- Dem
- Alex Dorici
- Hitnes
- Ivan il Poeta
- Nicola Magrin
- Marta Margnetti
- Damiano Mengozzi
- Mossitup
- Mp5
- Nevercrew
- OLG
- Orticalnoodles
- Matteo Pulvirenti
- Seacreative
- Urbansolid
- Francesca Wilkins
Musical Guests:
The Booldy Malmore, Rhò, Kadebostany, Third Reel with Franco & Gianluca Ambrosetti Quartet, DJ Enrico Donner
Gurators:
Carlotta Zarattini, Giacomo Grandini, Sébastien Peter
l'AM Book Art Fair:
Salvatore Vitale
Food:
Marco Conte
Food:
Marco Conte