🌙 The Ritual, Re-imagined
You know the feeling: you’ve been on the go all day – and all you want is to sit down, feet up, drink in hand.
Traditionally, that pause came with a glass of alcohol. But things are changing – millennials and Gen Z are rethinking drinking. We still want the ritual – just without the side effects.
That’s where Moon & June comes in: a sparkling, alcohol-free aperitif for slow sipping. Not a copy of a gin & tonic. Not another sugary mocktail. Our own flavor creation – ruby-red, lightly sparkling, dry and complex, with blackcurrant, Swiss apples, rosemary, and juniper. Elegant 250 ml glass bottles, no added sugar, no preservatives, vegan, natural. ✨
My name is Joanna Perry. Moon & June began during my maternity leave, in our family kitchen in Glarus, where I live with my husband, daughters, and our corgi 🐾. What started in our family kitchen has grown into our first production run – now bottled and ready to enjoy. This October, you can join our growing community and be among the first to taste it.
With this campaign, we’ll scale up production and develop a second flavor – because June, the unapologetic woman on our bottle, has more than one story to tell.
Help us bring bold, beautiful evenings to life – one bottle at a time. 🌙
✨ More Than a Drink
🌙 Moon & June is special because of the moments it creates for you – a slow sip that turns an ordinary evening into something memorable, a pause to reconnect with yourself or share laughter with friends.
🧪 The recipe was born in my kitchen after months of exploring oxymels, infusions, tinctures, and spices – a quest to craft a complex, grown-up flavor for modern taste buds.
🎨 The bottle artwork, by Joanna Gniady – an illustrator shortlisted for the World Illustration Awards – brings that spirit to life. June, the woman on the bottle, is bold, feminine, and a little wild – a reminder of the part of you that still wants to play.
Moon & June is crafted with a family-owned Swiss producer using local ingredients like Swiss apples and selected botanicals from trusted European suppliers. Female-forward at heart, created hand in hand with women bartenders, food scientists, and designers – yet inclusive too; my husband loves it .
Our goal is to see Moon & June served and available in places that care as much about flavor and wellbeing as we do – and to give more people a reason to raise a glass to the moment.
💡 Be a Part of June’s Next Chapter
With your support, you will:
✅ Contribute to the production of Moon & June’s second, larger batch
✅ Support the development of our second flavor – because June has more than one side, and a brighter spring version is already on the horizon 🌱
✅ Help us expand the experience – bringing Moon & June to more tastings, community gatherings, and shared moments ✨
Our rewards reflect the same spirit as Moon & June: bold in flavor, striking in design, and made for you to enjoy and share. From bottle packs for a quiet evening to bundles for a house party – plus artistic extras and insider tastings – every tier is your invitation to step into June’s world.
Thank you for being part of Moon & June – and for raising your glass to everyday magic. ✨ (You’ll receive your rewards later this year – just in time to toast the festive season.)
