What it's about
fraire stands for functional, thermoregulating underwear that is consistently geared towards the needs of the male body, not short-lived fashion trends.
The aim is to rethink a taboo but essential topic: men’s health. The optimal temperature in the male genital area is 34 degrees Celsius. This temperature is all too often exceeded in everyday life and can have a major impact on male fertility and performance. Our underwear is designed to support this natural state in the 34-degree range and promote your health in everyday life.
In doing so, we always focus on endurance, function and responsibility. Working together for men’s health.
What makes our project special
Our underwear was designed, tested and continuously improved by men for men. It is based on a specially developed cut and a carefully selected combination of fabrics with cooling and moisture-wicking properties. The end result is underwear with a zone-specific material concept. Different materials are used for different areas of the body. The result is a product that solves problems. Honest, well thought-out and tailored to the body.
Why We Need Your Support
We are at a crucial point: the cut has been developed, and the materials have been defined and tested. To take the next step, we need your support for our first production series in Portugal.
Approximately two-thirds of the funding will go towards production itself, with the remaining third covering necessary marketing and shop costs. This will enable us to build up sales professionally, raise our profile and launch fraire on the market in a sustainable manner. Once we have reached our target amount, we will enter the market. Further financing stages will enable us to expand the collection in a targeted manner. Your support will help us turn an idea into a functioning product and make our dream come true.