Love fades. Pizza is forever.

It’s the simple things in life that create happiness. Pizza for example. Everybody knows it, everybody loves it. Ever tried pizza in New York? Thin, crispy, juicy, «by the slice» straight to the hand. Proper street food on a paper plate. Once you fold the crust and take a bite, the gooey mozzarella pulls its threads. An ice-cold mixture of homemade lemonade and iced tea, the so-called Half’n’Half.

They say it´s the New York tap water, that is responsible for the superior taste. Others claim that the main reason for New York City’s high-quality pies is not the water, nor the ingredients, but rather the ovens. New York pizza uses deck ovens that cook at extremely high temperatures and are often decades old. The idea is that like a good cast-iron skillet, the oven absorbs the decades’ worth of cheese and sauce vapor into its walls and then imparts it onto new pizzas that are cooked. I´ve been able to try many pizzas throughout my life. But there is only one which is so simple yet incredibly good as the New York Style Pizza. My aim is to bring this delicious and fairly priced street food alternative to Basel.


Trends? No thanks.

Slice Of ’Za moves beyond current food trends, which we are increasingly surrounded by in our everyday life. Slice Of ’Za stays true to old-fashioned, classic pizzas. Keep it simple: you won’t find any overpriced cucumber or coconut water at our store (seriously, who drinks coconut water to pizza anyway?) Or beetroot as a topping. Grab a good slice of ’Za and a coke, brah!

Love for detail in every aspect.

The location Currently, I am intensely looking for THE ideal location in Basel, which is not so easy to find. A store with a floor space between 50 and 80 m² (550 to 800 sqft) is required with the best possible visibility and high frequency of pedestrians and traffic. The planned opening is set for the summer of 2018. ———————————————————————-

Furnishing A harmonious mix of basic elements of an authentic New York pizzeria, elegant contemporary decor and modern kitchen technology will set the tone. Typical seating booths, displays and passion to detail will define the seating area. And a team that will always make you feel welcome warmly. ———————————————————————-

Our choice of products

Huge 22» New York City style pizzas with selected «big apple» ingredients as well as crispy fresh salads, homemade desserts and soft drinks in a familiar, down to earth ambience. No fuss!

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Your contributions are needed for...

My passion and conviction are not enough to realize the «Slice of ’Za» project. For this I need your support!

With your contribution on wemakeit.com, I will purchase the things needed for us to bake pizza and for you to linger like you were in Brooklyn: A pretty shop counter. Kitchen appliances. Electricity and partial rent for the first couple of months. A few nice seats. Should we exceed the target sum, we would also be financed by a stylish, professional espresso machine and further renovation.


Crowdfunding - how does it work?

For those who do not know about Crowdfunding: If the funding goal of 48,000 CHF is not reached, you will get your deposit back and «Slice Of ’Za» can not be realized. Therefore, it is really important that we reach the 100% together. Thank you so much for supporting «Slice of ’Za»!

I can’t wait to bring this project to life and thank you for each contribution with all my heart!