WAYA reinvent the toothpaste

by waya

Sion

The best toothpaste for your health and for the planet. My goal is to offer you a natural toothpaste, without plastic packaging, that is as good and as effective as a traditional toothpaste.

CHF 13’203

188% of CHF 7’000

188 %
This is how it works

The «all or nothing» principle applies: The project only receives the funds if the funding target is reached or exceeded.

272 backers

Successfully concluded on 1/7/2022

The best toothpaste for your health and for the planet

Would you, like me, consume more natural products while reducing waste?

⚡ THE ISSUE

Have you ever wondered about the impact your toothpaste tube has on the environment? Every year, it’s more than 1’000’000’000 tubes which are thrown away and end in the trash!

There are solid or powdered alternatives, but they don’t taste good, they don’t foam, they don’t protect against cavities and they are not hygienic.

🎯 MY GOAL

My goal is to offer you the best of both worlds: a natural toothpaste, plasticfree, that is as good and as effective as a traditional toothpaste.

  • Every year, it's more than 1 billion tubes which are thrown away and end in the trash!
    Every year, it's more than 1 billion tubes which are thrown away and end in the trash!
  • Natalia and Geneviève helped me for over a year to develop this toothpaste of a new kind
    Natalia and Geneviève helped me for over a year to develop this toothpaste of a new kind
  • Rahel Senggen, creative assistant and official translator of WAYA
    Rahel Senggen, creative assistant and official translator of WAYA

Why to support my project?

🪥 THE TOOTHPASTE

I have been working with a laboratory based in Valais for over a year to develop this toothpaste. We have already produced several variants and many people have already tested them. The feedback is just awesome!

⚫ THE FORMAT

The tablet format makes it both a practical and hygienic toothpaste. It is perfect for home, to carry in a pocket or to place it in a drawer at the office. It’s the perfect toothpaste for any situation.

🤔 HOW DOES IT WORK?

It couldn’t be simpler.

1 - Crunch the tablet. It turns into powder.

2 - Brush your teeth and then rinse your mouth.

3 - Smile. Your teeth are clean and fresh for a long time.

🌱 INGREDIENTS

We have selected the best ingredients that have a real benefit for your oral care. To go the extra mile and to limit our carbon footprint as much as possible, we have chosen to focus on quality and proximity in the selection of raw materials.

🦷 VALIDATED BY DENTISTS

The toothpaste is approved by dental professionals. The version with sodium fluoride offers the best protection against caries. A version without fluoride will also be available depending on the amount raised.

🇨🇭 SWISS MADE

The toothpaste is produced in Switzerland.

The packaging of the tablet refills comes from a Swiss supplier and will be recyclable together with the paper.

We will also distribute this toothpaste in bulk shops for a 100% zero waste version.

We have also worked with an «atelier protégé» to develop a beautiful ceramic bowl. You can put your toothpaste in it. This beautiful object will bring a charming touch to your bathroom.

🌟 IN SUMMARY

By helping us get started, you are helping this beautiful project to come to life and supporting a whole local part of our economy.

You will have a beautiful smile while taking care of the planet. And on top of that, you get an attractive discount during this wemakeit campaign.

So don’t wait and order your toothpaste now.

  • How does it work?
    How does it work?
  • 1. Bite it
    1. Bite it
  • 2. Brush
    2. Brush
  • 3. Smile
    3. Smile
  • Our beta-testeur love this toothpaste
    Our beta-testeur love this toothpaste
  • Beta-testeur reviews
    Beta-testeur reviews
  • Beta-testeur reviews
    Beta-testeur reviews
  • Beta-testeur reviews
    Beta-testeur reviews
  • Beta-testeur reviews
    Beta-testeur reviews
  • Beta-testeur reviews
    Beta-testeur reviews
  • Beta-testeur reviews
    Beta-testeur reviews
  • Analysis from Nicole Schenk - Dental Hygienist in Lausanne
    Analysis from Nicole Schenk - Dental Hygienist in Lausanne
  • Ceramic bowl developped by an «atelier protégé»
    Ceramic bowl developped by an «atelier protégé»
  • Wooden cover for the ceramic bowl
    Wooden cover for the ceramic bowl
  • Ceramic bowl developped by an «atelier protégé»
    Ceramic bowl developped by an «atelier protégé»

Rewards and Next Steps

🎁 COUNTERPARTIES

To thank you for your help, I have prepared some special wemakeit offers for you. Some offers are only valid for 48 hours and others are limited in number, so don’t wait to book yours. These packs can also make a great gift for your loved ones.

🌍 THEY’RE MORE THAN JUST REWARDS

When you choose a reward, you are not only getting an early bird discount, you are also enabling me to complete this beautiful project and you are helping to build a better future.

💲 WHAT WILL THE MONEY BE USED FOR?

The money raised will be used to manufacture and send you the pack(s) you have chosen. The 3 key steps will be:

  • Order the raw materials
  • Financing the first production
  • Carrying out the regulatory tests necessary to launch the toothpaste

⏱️ WHEN WILL YOU RECEIVE YOUR REWARDS?

Rewards will be sent in November 2022 at the latest. Your Christmas presents for your family, friends and employees are already set 👌

Visit us at www.wayacosmetics.ch

  • 1 month toothpaste (62 tabs)
    1 month toothpaste (62 tabs)
  • 1 aluminium box + 3 months worth of toothpaste for one person
    1 aluminium box + 3 months worth of toothpaste for one person
  • 1 aluminium box + 3 months worth of toothpaste for two persons
    1 aluminium box + 3 months worth of toothpaste for two persons
  • 1 aluminium box + 3 months worth of toothpaste for four persons
    1 aluminium box + 3 months worth of toothpaste for four persons
  • 1 ceramic bowl + 6 months worth of toothpaste for one person
    1 ceramic bowl + 6 months worth of toothpaste for one person
  • 1 ceramic bowl + 6 months worth of toothpaste for one person + 1 zero waste workshop (French speaking only)
    1 ceramic bowl + 6 months worth of toothpaste for one person + 1 zero waste workshop (French speaking only)
  • 1 ceramic bowl + 6 months worth of toothpaste for one person + 1 zero waste workshop (French speaking only)
    1 ceramic bowl + 6 months worth of toothpaste for one person + 1 zero waste workshop (French speaking only)
  • 1 ceramic bowl + 6 months worth of toothpaste for one person + half-day with Maxime, WAYA's founder
    1 ceramic bowl + 6 months worth of toothpaste for one person + half-day with Maxime, WAYA's founder
  • 1 ceramic bowl + WAYA toothpaste tabs for life
    1 ceramic bowl + WAYA toothpaste tabs for life
  • Planning Launch
    Planning Launch