Book «1037 Gruesli»

by NataliaG


The extensive and somewhat eccentric family of Gruesli will be featured in a new book, with lots of curious insights and stories.

CHF 10’528

105% of CHF 10’000

105 %
This is how it worksä

The «all or nothing» principle applies: The project only receives the funds if the funding target is reached or exceeded.

95 backers

Successfully concluded on 31/1/2016

You don’t buy a Gruesli – you adopt it

In a society of consumerism and its need to make money and spend money, the Gruesli collection was born. It wants to give everyone the opportunity to possess something truly special and unique that reflects each one’s personality.

For 12 years, «Mamma Gruesli» Natalia Gianinazzi has been creating every handmade plush character as a fun and eccentric one-of-a-kind. It’s her way of reflecting on society and portraying its many faces. Each comes with a little ID card, the artist’s signature, and even an official adoption document.

Time to tell their story

After more than 1000 Gruesli have come to life in Switzerland and been adopted by people all around the world, Natalia wants to tell the story of the international family. In a new book every single character will be featured with insights from curators, writers, and other contributors, and presented in a humorous and loving way.

The book will feature all 1037 Gruesli on more than 1500 pages. It will be printed in four colors and the format of 7,4 x 10,5 cm, and the rather thick booklet is set to be published in 2016.

The amount of CHF 10’000 will be used to cover part of the production costs for graphic design, paper, printing, distributing etc.