The objective is to allow artists to gain noteriaty (because they are mainly unknown by mainstream clients) by offering them the possibility to take part in the elaboration of a wide collection of accesssories and clothing. They are graphic designers, visual artists, photographers who can express their art in the context of this collection called «Capsule» (which is a very limited collection and which does not follow seasonal trend). The main objective of PRISM is to work locally, by encouraging and using swiss savoir-faire that is sometimes forgotten and to trying to revamp its image (printers, leather workers, stylists…)
For the next collection «Helvetia», I have decided to celebrate swiss tradition with the simple idea of asking artists: What does Switzerland represent for you? How could we translate these values?
The object of this research is really to get back to the roots: PRISM has been encouraging a great number of swiss artists for the past 6 years, pushing them on the local and international scenw (Europe, Asia, USA); but this year, I would like to celebrate the culture that has influenced our artistic choices from the beginning.
You will be surprised how the traditionnal cow-skin schoolbag, once it has been revamped, becomes very fashionable, like other items from this very limited collection. (10-20 pieces)
In the future, I project to keep favoring the swiss approach by higlighting tradition and the stylistic codes of our country and by promoting my collections with the most original events in switzerland and abroad.
Prism need your help!
Determinated and motivated; the label needs your support in order to make this project grow. Thanks to your support, you will contibute to the developement of the next collection and participate to the launching event «vernissage» (Lausanne – Zürich) .