Created in June 2006 by Fabien Baudin, Prism has constantly evolved, always with the same enthusiasm and pleasure. Prism has remained true to itself, giving the opportunity to artists, photographers and stylists (often unknown) to express themselves through clothing.

The basic form of the prism is a triangle. By name, Prism subdivides into several beams representing all artists behind the label. Indeed, Prism is not a static model with a single vision. Rather, it is a collective of various artists with differing styles, visions and talents, all working towards a common goal through the label.

Since the winter season 2010-11, all Prism collections showcase the work of promising artists, illustrators, and photographers. Based on a set theme, they work together on the collection of scarves, hats, bags and t-shirts, all made from high quality materials from Switzerland.

Prism has always stayed true to itself. Over the years, the label has held to its work philosophy, based on the limited production of quality products.