Wonderology

Who am I?

After a very rewarding career for over 12 years as a designer for renowned houses in Paris and London ( Christian Dior, Azzedine Alaïa , L’Wren Scott ) I decided to share my own vision, focusing on accessories.

Back in Geneva, my hometown , I launched Wonderology « science of the remarkable » a Swiss brand of luxury scarves and trompe-l’œil jewelry , late 2014 .

Thanks to my experiences in the luxury field, I wear many hats now : creative director of course, but also webmaster , photo stylist ,director of marketing and finance and specialist of Excel tables of all kinds.

Wonderology

The brand name refers to my fascination with Alice in Wonderland.

Wonderology is the culmination of a dream : the combination of a passion for drawing from a very young age and that of fine fabrics which is reflected in luxurious scarves.

The scarves are printed with my handdrawings on silk twill, silk chiffon, cashmere or linen blends .They are made in Italy, near lake Como by workrooms weaving and printing silks and other noble fibers from the early twentieth century .

The illustrations lead the viewer through the looking glass, in a fantasy world where playing cards metamorphose into butterflies and carnivorous plants stand alongside leopards rabbits.

Also my obsession with antique jewelry (especially Art Deco and Belle Epoque ). I decided to reinterpret these gems in a totally modern and innovative way : screen printing and printing on Plexiglas for a striking trompe-l’œil effect .

The limited edition jewelry is completely handcrafted in Geneva, Switzerland.

The collection is now available in selected stores in Geneva and Milan and from summer 2016, will also be distributed in Hong Kong.

Why do I need your help ?

At the dawn of the 4th collection, to develop the brand and after having invested all my savings into this adventure, I need funds to continue the journey : to create and develop the new collection and make it known more in Switzerland and abroad.

As any young brand, I am confronted with financial difficulties: I must constantly move forward funds to invest in the following collection and produce the current one.

The potential of Wonderology is undeniable, recognized stores having already had the crush for its originality and the high quality of its products.

How will your donations be used?

The money will be used primarily to fund the new and 4th collection.

• purchase of materials
• samples making
• launch of a small production
• packaging
• professionnal photo shooting of the new collection
• look books printing etc…
• (cost: CHF 13’700)
• rent a booth at a renowned trade show in Paris to present the brand to a large number of buyers for international boutiques
• (cost: CHF 5’300)

Rewards

All the rewards will be sent during June-July 2016 by priority mail (except the rewards of CHF 560 and CHF 1950 for which you will be notified of the delivery dates asap.)

Thank you very much in advance for your help!