Culture in Japan Food Fest

From one person’s passion

Hi, I’m Pia Henzelmann, founder of Japan Food Fest. My love for Japanese food started since childhood and over the years I’ve been discovering Japan’s cuisine and its umami flavor. I wanted to create a festival that shares these authentic experiences with people in Switzerland, because Japanese cuisine is so much more than sushi and ramen.

While Japan Food Fest started as a food-focused event, promoting Japanese culture has always been equally important. From the first year, I personally funded the cultural programs and experiences, as sponsorship support was always difficult to secure… Unfortunately, we again did not reach this year’s sponsorship goal.

For our 5th year edition, this crowdfunding is our last chance in bringing culture to the event. Our goal is to offer a cultural experience like: a curated full-day program, hands-on workshops, and activities for everyone to experience.

Bringing Japan's flavor to Switzerland

Japan Food Fest is currently the only Japanese food event in Switzerland, and over the past five years it has grown from a small event in Zug to a large event in Zürich. It celebrates and connects the Swiss-Japanese community and guests from across Switzerland. As a non-Japanese organizer, I have worked hard to build relationships and provide a platform where Japanese-owned and Japan-focused businesses can share their craft of cooking Japanese food.

I personally oversee every aspect of the event to ensure it respects Japanese traditions and educates guests about the authentic experience of Japan. Accessibility and inclusivity are also central to the event. For example, vegan and vegetarian options have been encouraged since past editions, and this year we are organizing a family area and priority access for guests with special accommodations.

Japan Food Fest is a passion project built on community, discovery, and memorable experiences that bring people closer to Japan.

Help us build a cultural experience for you

Your contribution helps us expand and enhance the cultural aspects of Japan Food Fest. Here are some specific ways your support will make a difference:

🌸 Create a 3-day cultural program and build a stage for performances

🌸 Offer workshops and activities for guests of all ages

🌸 Fund the printing of our food and event booklet (English and German) - for guests to learn more about the different food offered.. especially helpful for those who prefer a physical guide over digital (such as senior guests, guests with special accommodations)

🌸 Add more Japanese elements throughout our large venue and create an immersive experience

With your support, we can bring our guests closer to Japan and provide an overall improved event experience. Thank you so much for helping bring our event to life! Arigatou gozaimasu! ありがとうございます！