Switzerland? EU? China? Our AI-tool will help you identify where your purchases really come from.
We love shopping online, but it’s not always clear who we’re really shopping from. On Amazon, for example, you can buy a ’Swiss’ watch from a company that seems to be based in the EU, but in reality is based in China. And even a .ch web address doesn’t guarantee that the seller is really based in Switzerland!
We want to build SwissCheck so that in just one click you can know who you are really shopping from.
Why?
• Quality: The quality of products from Switzerland and the EU is often much better than products from other countries.
• Higher risk: If you buy non-Swiss or non-EU goods, it is often more difficult to resolve problems and more expensive to return items. You may also find it harder to rely on a guarantee or warranty.
• Gender Inequality: Avoid shops from countries with poor working conditions for women, gender inequality and poor human rights records.
• CO2 footprint: Shopping locally can help to reduce the negative effects associated with transporting goods from thousands of kilometres away, not to mention if you have to return them.
• Technology:
SwissCheck is built using algorithms from the field of natural language processing (NLP), a kind of artificial intelligence for texts. We develop special language models that uncover important information that’s usually hidden in a website’s small print.
• How it works:
SwissCheck will be developed in the form of a convenient application (sort of like an app for your computer) that is quick and easy to add to your internet browser. Once it is installed, you simply need to click it once to see the true origin of the seller, whether on a shop’s website or on marketplaces such as Amazon, eBay and Etsy.
For an even better idea of what we hope to do, please check out our demo video at the top of the page!
• Brand Index
SwissCheck will also include a brand index, so that you can quickly see which brands operate ethically and which have a lot of room for improvement. For example, the fashion industry relies heavily on low-paid women workers who suffer from unfair working conditions. The index will highlight companies that embrace transparency, champion ethical business practices and emphasize important principles such as gender equality and the empowerment of women.
Our project is special because...
• Who we are:
We are a small startup team with a proven track record of delivering numerous successful projects. One of our most recent products is our AGB-Check, which we developed with Stiftung for Konsumentenschutz. AGB-Check allows you to quickly discover some of the most important and risky parts of terms and conditions that you are asked to agree to when paying for goods or services online Try it out here! https://www.konsumentenschutz.ch/medienmitteilungen/agb-check-als-browsererweiterung/)
• Our Mission
We want to develop a tool that is easy and fun to use, to make online shopping more transparent and help give you greater power to buy from sellers you trust.
We want to help you to avoid situations such as that experienced by Michael(a):
«I bought children’s clothes from a store with ’EU’ in the name, not realising the store was actually based in China. I had to wait weeks for delivery and the quality was poor. Trying to resolve the issue was impossible so I ended up paying for something I couldn’t use.»
This is what we need backing for.
• Development:
With the crowdfunding we want to fund the technical development, which includes designing and building the SwissCheck and taking it from concept to prototype to fully-functioning product. Main areas of focus include:
• the development of our NLP models, • Browser Plugin: backend and frontend coding, • UI and UX (user interface and user experience) • rigorous testing, including problem solving/debugging.
• Marketing:
With your non-monetary but personal support we want to promote the SwissCheck so that as many people as possible know about it and can benefit from it. With your support we can spread the tool as widely as possible so that together we can help to improve the online shopping experience.