Our Vision

Tourism and chocolate – both without any bitter aftertaste.

On the Chocolate Road: 4 days, 4000 meters of difference in altitude, 40 flavours of chocolate and 1,200 families who benefit from your indulgence. We already have almost all of the ingredients to this sweet recipe: high quality organic cocoa, carefully grown and fairly traded by the farmers of the El Ceibo cooperative; well groomed cocoa plantations inviting you to relax a while or to roll up your sleeves and get to work; truly unique and breath taking landscapes waiting to be explored; warm hearted and generous people who long for sharing their knowledge and cultures with you; and last but not least, delicious recipes with chocolate produce which want to be tried out and tasted.

The only ingredients still missing are know-how in the field of tourism and – as always – the necessary financial resources. We, the team of destination:development provide the necessary know-how. In order to raise the necessary funds, we need your help.

Picture b9db57cb 0531 42a6 9b05 cbf6f4816b01 Picture 0bc0bb66 cb86 49b2 b497 e79ba0cdf8dd Picture ac9fae97 b8f6 498f a461 ed287bc3119f Picture 65b55541 00f9 4d4b 92cb 490a0b6453cc Picture 2cc334d6 c2c0 46b4 8f86 0ce43c0a45e1 Picture 0c2e6222 9cc9 4328 98a9 7f887160e880 Picture 075763dd 3520 4cb6 978b dd6138892e44 Picture 26b5a7d0 b49c 4264 a563 4be439d90137 Picture b9426486 1d03 4085 b054 81fca009c6ea Picture 777aa70e effb 48f2 aa60 1d8627c5c883 Picture acdb5b82 cd9d 4b13 8b9f 9672de4fcf3f Picture f445db06 f99a 4970 a329 827f29af8194 Picture 142da85a ad7d 4fc0 99b1 37491809a1b6 Picture 243273af c259 45b3 895d 8a3dba39a02e

Who exactly do you support?

The cocoa farmers of the El Ceibo cooperative and their families by:

  • making it possible for them to participate in the first inclusive workshop on intercultural communication in tourism;
  • giving them the opportunity to present themselves individually and in a very personal manner to their future guests in a short cinematic and photographic portrait;
  • making them part of a short documentary on the project and hence giving them the opportunity to be a part of the fund raising and the further promotion of their project.
Picture f7e324f8 2dca 4730 810e d3142958db7f Picture d1be8a0c a3c1 405c b382 d644029de615

Why this is important?

Because people need to understand each other before they can create something together. Sounds rather simple, but especially in a field like tourism it is much more complex than in any other business, because in tourism worlds literally collide. A profound understanding of those worlds and the expectation tied to them is a key factor for the Chocolate Road as we imagine it.

Once upon a time …

… there was an innovative cocoa cooperative, following the trails of an idea; a globe trotter at the brink of finishing her degree in tourism management in need of a topic for her research paper and a newspaper article about a chocolate president with a blueprint of a theme road about cocoa in his back pocket.

3 years, a field trip to Bolivia, numerous exciting interviews, a Master’s thesis and many, many e-mails and skype calls later it is settled: The dream of the Chocolate Road will become reality – though the El Ceibo cooperative and our help; mine and the help of my team from destination:development.

Picture 7e4d6b25 a456 4ac9 940d 20a22e8fe40e

The face in front of the camera ...

… is mine. I am Kerstin, the globe trotter who had an open and enthusiastic ear for the idea to design a tourism destination out of the blue and into the green. I mean, how often do you get the chance to develop a whole destination, especially under such unique circumstances and in accordance with all rules of sustainability? Exactly, so I took it. Ever since, I am working hard and with great enthusiasm to make the dream of the Chocolate Road come true.

Picture e8a8c26e 5973 4388 ae3e 45412dab50c7

What makes me the right for the job?

First of all my enthusiasm and love for the project and the people behind it; and of course my team, because great things can only be achieved together. A Master’s degree in intercultural communication in German/English/Spanish and another in tourism management come in quite handy, too.

And these are the faces behind the scenes:

A well combined, colourful crowd full of knowledge and energy with a common dream: responsible travelling to responsible destinations.

Picture fe8f48f6 2ac5 4f12 bc88 72aa6cc1caed Picture 4ccbda36 d51d 4767 a7bc 0c7da067a071 Picture cf276309 30e5 4d3a acb1 c7f1f7cf6377 Picture 245d8872 d243 4cec b893 6e0e3b5eb922