Crowdfunding or Communities?

Both paths help you raise money for what you want to do. But the logic behind them is different: with crowdfunding, you fund a specific project within a clear time frame. With Communities, you build long-term funding through your community.

If you want to reach a goal within a few weeks, crowdfunding is often the better fit. If you want people to support not just a single project but your work on an ongoing basis, Communities is often the better fit.

Comparison

Question Crowdfunding Communities
What are you funding?

A specific project with a clear goal – for example an album, a book, an exhibition, or a new product.

Your ongoing work, your content, or an undertaking that needs support over the long term.
How does the money come in?

As a one-off amount, during a time-limited campaign.

Monthly, through recurring contributions from your community.
What do you need to get started?

A clear project, a funding goal, a timeline, and a strong campaign momentum.

People who already know you and would support your work on a regular basis.
What is it good for?

Attention, mobilization, pre-sales, and a big push in a short amount of time.

Predictability, independence, and a direct line to your supporters.
What do supporters expect?

They help make a specific goal possible.

They accompany you over the long term and get behind-the-scenes access, closeness, or extras, depending on their tier.
What does the communication feel like?

Short, intense, and campaign-driven.

Ongoing, more relaxed, more personal, and closer to your existing work.
What is the key question?

Can you mobilize many people around one clear undertaking?

Are there people who want to support, long term, not just one of your projects, but you and your whole undertaking?
Let’s get started! Start Create

Not sure which model is the right fit for you? Contact us at hello@wemakeit.com and we’ll help you find the right solution!