We showcase, celebrate and share the power of community funding.

What Makes a Good Project Video?

Whether a crowdfunding campaign takes off or not is often decided by the project video. But how do you tell your own story in a compelling and authentic way? We’ve picked out some of the best examples for you — to watch, learn from, and take inspiration from.

1. Storytelling I: Introduce Yourself

Introduce yourself and your project: The initiators of NEUMÜHLE – The T-Shirt of the Future show who they are, what they’re planning, and what they need support for. That’s how you build trust from the very first moment.

Crowdfunding NEUMÜHLE | Das T-Shirt der Zukunft

2. Storytelling II: Present Your Project

Get to the point quickly – so your audience immediately understands what it’s all about. The editorial team behind the magazine «Frau Müller» about Swiss women’s soccer shows how many different impressions can be captured through fast cuts.

3. Simplifying: Use Concrete Examples

A small example can represent an entire project. With Bio-Baumschule Bäumlischafft, you get a sense of the work – and immediately want to learn more.

4. Illustrating: Show What It’s About

Even if your product doesn’t exist yet: explain what it will be about. The book project «Kardamom küsst Tonka» makes it clear to everyone in the video what the story is and how it’s told.

5. Trimming: Get Your Message Across Short and Sweet

Say only what matters. The makers of Dumpling Revolution! show clearly what they need support for, without overloading the viewer.

6. Showing Up: Win People Over with Your Personality

People support people. Your backers want to know who’s behind the project. The quartet HALS introduces themselves and their plans – with personality and energy.